Social media listening is now a mainstream activity for every company that has an online presence in the world. Every company wants to know what is social listening and incorporate this strategy in its business operations. Companies are benefiting from using this innovative strategy that keeps companies aware of what is happening around their operational environment.
However, there have been a few challenges emerging in social listening, especially with small business organizations that don’t know what social listening entails and how to go about it. These companies don’t know what to include in the social listening report. So, what information should be included in social media listening reports by small businesses?
Every small business should first focus on social listening as a unique strategy of understanding how its products are performing in the market. Therefore, the first thing to be included in this report should have everything to do with the performance of the product that a company has been producing.
Social media listening reports should comprehensively inform the company whether its product is doing well in the market, especially compared to other products in the same market. It will allow the business to look for strategic methods of improving product performance.
Besides performance, it is always necessary to look for important information regarding brand awareness. In the market today, there are very many products that are looking for unique attention from the customers. In most cases, most of the customers are confused, and they don’t know about most of the products in the market.
As a marketing leader, it is necessary to constantly check whether customers have an understanding of the brand that an organization is trying to push through the new market. This should be a very common practice for the companies that are introducing new products in the market.
Possible Product Defects
The best method of determining product defects is through social listening. Despite all the innovative methods that have been introduced in the production process to determine the authenticity of various products, there is always a chance that something wrong will happen, which means that some defective products will get out of the manufacturing process and might reach the customers.
Organizations have the responsibility of tracking and listening to how customers are communicating about their products. In the process of listening, it will be possible for companies to come across customers who are complaining about defective products, after which the company will recall such products from the market.
Competitor Marketing Strategies
Businesses are always in competition and therefore, what the competitor is doing is very important. In a social media listening report, it is necessary to include sufficient details about the strategies that the competitor is using to market their products. If such strategies have consistently proved to be very innovative, businesses should copy them and use them in their business operations. If such strategies are weak, companies can exploit such weaknesses.
New Products from Competitors
Knowing whether a competitor is launching a new product in the market is very necessary for an organization. It helps companies to formulate the necessary response to avoid losing customers who will be interested in the new products that the competitor will be launching. To overcome possible challenges, aggressive marketing strategies should be considered as they will attract attention from the new products in the market.
Coming up with a social media listening report that is comprehensive enough is always a challenge to many startup organizations. However, a company can engage the services of NetBase Quid, which is a social listening expert and can bring comprehensive social media listening reports that have everything the company might be demanding in its operations.