We mean everything when we conclude that memes are conquering the world in a literal way. They’re also quickly gaining control over the advertisement and advertisement industries.
Memes are a brilliant way to stay on top of all the latest pop-culture phenomena, which is crucial if you want to keep your brand and content fresh and meaningful to your consumers.
Memes are a type of cultural slang that one can use to express knowledge easily. They are, however, limited. You can’t really take a meme prototype and change it to suit your needs. To successfully conduct the meme, you must function under the “codes.”
Memes are well-tailored to Instagram’s extremely visual element. Barkbox, a subscription service for pet food and toys, understands this and uses animal-related memes as the majority of its Instagram material.
It produces animal-lovers-friendly memes which are both understandable and funny, ensuring that they are posted thousands of times (regardless of whether the audience is fans or followers of the company or not). Memes, for the most part, do not sound like a commercial advertisement or promotion; instead, they engage users by being funny, witty, or irreverent. As a result, this will aid in the creation of a brand’s legitimacy and identity.
Unlike many other premium brands, they have officially adopted social media in their own words. Gucci used meme ads to advertise its newest watch range.
Since the two top campaign memes were Gucci’s top two most involved tweets of all time, dethroning the Obamas, digital marketing has already been booming.
- Fenty Beauty
Rihanna’s own cosmetics line, Fenty, quickly became the most popular in the world of cosmetics due to its wide range of products. Fenty is a company that is profoundly embedded in the Instagram community and relates to users creatively, just like emoji, which are ideally associated with Instagram’s visual existence.
When memes showcase marketing goods and discounts, users are more likely to pay attention to the post rather than scrolling down. Fenty utilizes meme-marketing to advertise upcoming goods and purchases and entice customers to buy from them.
Seamless, a prominent online food ordering service in the United States often utilizes comedic imagery in its digital platforms. However, in 2014, it spawned a slew of jokes regarding what has become a hot subject on social media: The Academy Award nominations.
‘OscarNomNoms,’ as it was called, created several spoof movie posters, namely ‘Waffle of Wall Street’ and ‘August: Sausage County.’
Among the most important aspects of the initiative are that it promoted user participation by translating followers’ ideas into new commercials. This example provided a short-lived but unforgettable splash of interaction for the brand by mixing timely newsjacking through memes. In case you want to explore different types of memes and know what is going on right now in the meme world, visit Meme Scout now. You will be able to understand the emerging around your Instagram and how it is affecting the dynamics of social media platforms.