Twitter is a powerful social media tool that businesses can use to their advantage. By tracking Twitter stats, companies can see what’s working and what isn’t and make the necessary changes to improve their Twitter presence. In this blog post, we’ll look at Twitter stats and explain why they matter to businesses.
Twitter stats are measurements or metrics that give you an idea of your Twitter account’s size, health, and potential. Most social media management tools include stats like several followers, how often you’re mentioned, and who you engage with most often, among others. In addition to stats, tools also let you measure engagement with your account. One of the most important stats is how much your followers engage with you. If nobody responds to favorites or retweets your tweets, chances are they might be on their way out.
Such stats are a source of valuable information that can be used to improve your Twitter presence. Below is a list of why stats are important to businesses.
Easy to Measure Progress
Using stats, you’ll know if your Twitter marketing efforts are successful or not. For instance, if more people follow you than unfollow, it means that your account is improving. On the other hand, having a low follower growth rate compared with your competitors might indicate an opportunity for improvement. They also help you identify if your follower base has good geographical distribution, is proportional to industry standards, and more.
Keep Track of Business Metrics
Such stats like impressions, replies, retweets, and mentions can be used to measure customer service performance. For example, replying to 10 mentions in a day indicates a positive customer service experience. This is compared with the usual one-to-four replies most brands make in a day. You can also measure click rates on your link shares or use tools to monitor your website traffic through Twitter referrals.
Ticket for Improvement
Stats like the number of Tweets and growth in followers help you know whether your Twitter marketing efforts are working or not. For example, a sharp drop in the number of Tweets might indicate something wrong with the strategy. Similarly, a sudden growth in followers accompanied by a low engagement rate should raise the alarm too. It’s important to find the cause behind such anomalies and fix them because they can affect your social authority and even result in the suspension of your account.
Why Brands Should Care About Stats
The stats can help you know if your efforts are paying off. If not, it’s time to re-evaluate and improve on what isn’t working so that you get positive results. Here are some more reasons why brands should care about stats:
Social Proof for Marketing
Famous people with millions of followers, such as sports stars, celebrities, and politicians, are great influencers that marketers can tap into. Trust is why most people follow such popular figures on social media platforms like Twitter. Although not all brands have the luxury of using celebrities for endorsements, they can still use stats to show they’re relevant enough to be followed.
Help in Getting More Followers
Social proof is another reason brands should use stats to attract more followers. The rationale behind the logic is simple. When people visit your profile, they see how many followers you have. If it’s high, the chances are that they’ll follow you too. With organic growth being slow and difficult to achieve for most businesses, attracting new followers is an easy way.
Spend Time More Wisely
If you’re spending time engaging with your followers, the chances are that you’ll have more positive interactions. Brands can use stats to figure out which tweets are being shared the most and thus decide what to post the next time around. By carefully analyzing and studying all stats and information, you’ll know how to improve engagement with your followers.
Businesses can easily connect with customers and potential clients with social media platforms such as Twitter. NetBaseQuid is a company that provides businesses with all kinds of social media statistics. We search and gather all relevant data so that our clients can understand what consumers think about their brand and products. Our advanced analytics enable us to use stats, analyze them and display results in a way that’s easy to understand.