MSPs tend to make some common mistakes when it comes to social media. Social media is guaranteed to help your MSP thrive with proper strategy and planning.
It has been a time of tremendous change in marketing. Many companies that were able to not only survive but thrive, can attribute part of their success to increased social media investment. MSPs are included! If you’re not seeing results from social media it could be due to one or more of the following:
One common mistake is that MSPs create social media accounts without a plan. Creating and maintaining active social media profiles takes time, effort, and consistency. It can be difficult to keep up with if you don’t have a plan or strategy in place. Additionally, posts should be interesting, engaging, and relevant to your audience. Boring or irrelevant content is likely to turn potential customers away.
Another mistake MSPs make is not posting regularly. If you’re not posting frequently, your social media followers are likely to forget about you. It’s important to keep your name and brand in front of potential customers as much as possible. Try to post at least once a day, if not more.
Take a minute to examine your social media strategy. If you create a plan, make sure to focus your efforts on a specific platform and audience. Be deliberate and state your goals. Develop and curate excellent content, nurture your leads through a sales funnel supported by campaigns that are constantly tested, tracked, and adjusted, and succeed with social media in 2022 and beyond.
A third mistake MSPs make is failing to engage with their audience. Social media provides an excellent opportunity to connect with potential and current customers. If you’re not taking advantage of this, you’re missing out on a valuable marketing tool. Make sure to respond to your audience’s comments and questions in a timely manner. Customers appreciate companies that take the time to interact with them on a personal level.
MSP companies also make the mistake of using the wrong social media platforms. Not every social media platform is right for every business. It’s important to do your research and determine which platforms your target audience is most active on. Once you’ve done that, you can focus your efforts on those platforms.
Wrong target audience
Additionally, MSP companies sometimes target the wrong audience on social media. It’s important to know who your target audience is and what their interests are. Once you’ve determined that, you can create content that appeals to them. Trying to appeal to everyone on social media is a surefire way to fail.
Finally, MSP companies often share the wrong content on social media. This can be anything from uninteresting or irrelevant content to content that is too sales-focused. Customers don’t want to be bombarded with sales pitches on social media. Instead, they want valuable, informative content that will help them in some way. If you can provide that, you’re sure to benefit from social media.
Social media can be a valuable tool for MSPs if used correctly. By avoiding these common mistakes, you can set your company up for success. With a little planning and effort, you can use social media to build your brand, connect with customers, and generate leads. So what are you waiting for? Get started today!