If you are using Instagram for marketing or are contemplating it, it is critical to stay current with current Instagram marketing trends. Instagram has over 1 billion monthly active users, with 500 million accessing the platform every day. It is easy to become lost in such a large customer community. Focusing on Instagram marketing trends, on the other hand, can help you create a profitable Instagram marketing strategy and premium-quality material that entices your followers. Let’s take a look at some of the most important Instagram marketing trends for 2021 that you can use to reach your goals.
Instagram Has Video Stories
Employing clips in Instagram stories boosts interaction independent of a company’s brand following. According to the Instagram Stories Report, companies are posting an average of 7 to 8 stories each month, with up to 5 stories each day, assuring a turnover rate of over 70%. Audiences may leave the show after some episodes, but after they reach the number of episodes, they are more inclined to stick with it to know the conclusion. According to the same survey, the video makes up 57 percent of stories, while photos make up 43 percent. With an exit rate comparison of 5.54 percent of video and a 5.64 percentage image, we discovered that video stories had a reduced exit rate than picture stories. You can leverage Instagram’s story tools, such as the sticker for questioning, to increase interaction further. You can also buy Instagram views to reach more potential customers.
Instagram Carousels are undoubtedly the most powerful tool in your brand’s armory. After evaluating 22,360,021 total posts, 2,949,312 were carousels, and a poll found that only 3 percent to 4 percent of Instagram posts in 2017 were carousels. By 2020, though, you can anticipate a 19.44% growth in popularity. The enhanced engagement generated by this feature accounts for its growing appeal. Carousels dominate images and videos, averaging 1.92 percent engagement per post vs. 1.74 percent and 1.45 percent for pictures and videos, respectively. For example, on Instagram accounts in the past, you could only publish a solitary image, resulting in a limited number of likes and profiles reached. However, the number of individuals contacted soared after the posting technique was modified to carousels. In addition, as you may be aware, Instagram allows you to upload up to ten carousel sliders. And it also allows you to get help from sites like Trollishly.
Shopping Functionality And Brand Tagging
Marketers who would like to utilize this service as a marketing tool and an e-commerce platform can use these shopping tools to bridge the gap. For example, marketers might use the shopping function in Stories, released in 2019, to place a shopping bag icon on every product or company they were advertising. Marketing automation selects the shopping bag icon, which brings up product photos, statistics, and a connection to the product’s website, where customers can buy it. People can utilize this feature to narrow down their core demographic. Marketers can also use Instagram Stories and Trollishly to connect with potential customers, as the app is used by over 400 million people every day.
Marketing With Nano-influencers
Most organizations regard influencer marketing as among the most successful methods to contact their desired audience. Thus it is quickly becoming mainstream. Users believe recommendations from people more than companies, according to a Nielsen survey. Therefore, it is a great idea to market the brand with trustworthy, reliable, and likable people. Nano-influencers have a considerably smaller audience (about 5,000 individuals), but they target a specific demographic. They have the standard friend demeanor and are social media savvy. Even though their audience is much smaller, their culture is more involved than that of a celebrity. Nano-influencers will engage up to 8.7% of their followers, according to a Digiday poll, while famous influencers with more than a million followers will only engage 1.7 percent of their devotees.
The following are the most popular Instagram trends for 2021, although there are plenty more to discover. This year is shaping up to be a watershed moment for the social media beast. Because it has so many capabilities, Instagram is the perfect platform for promoting a brand and spreading information.