What is a digital marketing and why are people choosing it over other marketing methods. Well, the reason being the results. People have seen digital marketing methods as a better way to build your brand and rightfully so.
But do digital marketing methods have no downside, or do people tend to just neglect the other side of it all? If you are looking to hire a digital marketing agency, might as well read this blog as today we will be looking at some of the pros and cons of digital marketing that can give you some clarity as to what is best for your business.
Here are the pros of digital marketing, to begin with
- Digital marketing can help you to access a massive audience
The main problem with traditional marketing methods was that you were only able to target a specific demographic. For instance, you can target TV viewers, radio programs, or magazine readers. You can use channels like direct mail that can reach a specific neighborhood or zip code. But with digital marketing, you can reach an entire globe with relative ease. This process has no limits when it comes to scope. You can reach anyone all over the globe with a marketing message as long as they have an active internet connection.
- Digital marketing is way too fast-like super-fast
According to research, it was found that the average attention span for someone online is about 8.25 seconds. Just so you know, this is shorter than the attention span of a goldfish. Well, the good thing is digital marketing is fast enough to keep up with this short attention span. Al it takes is a single helpful post or a responsive comment and just like the branding message of your company is on an individual’s mind.
- Digital marketing better reaches decision-makers
It is known for a fact that an average, 2 out of 3 adults access the internet to read blogs, social media, and tons of other communication tools consider themselves as the decision-makers of their homes. This simply means that you get to reach the person who will be spending the money for a service instead of reaching someone who will need to ask for permission to buy some service or a product.
Cons of Digital Marketing Methods
- It consumes a lot of time when it comes to digital marketing
As per research, it was seen that a total of 6 hours were spent by more than 60% of the people who have chosen digital marketing for their business. Also, another stat shows that 1 out of every 3 digital marketers spends well over 11 hours a day working online. This further goes to show that although you may not need a lot of money to get started, you sure will have to invest a lot of time if you want to succeed.
- It mostly leads to negative public reactions
The only thing that comes off as a drawback and an advantage is that you will attract plenty of people within the targeted demographic but the bad news is that not everyone will give a positive response to your efforts. Tons of people will give negative responses, especially the ones who feel like your brand did them wrong in some manner. There are plenty of trolls out there who may even damage the reputation of your brand just for the fun of it and of course, there is always the danger of scammers and spammers online which is why you need to very patient when you are working online.
- Sometimes you are not able to control things when it comes to digital marketing
You can consider this a good thing sometimes as if your campaign goes viral, you will receive a lot of unexpected exposure to your brand message. But things can also go south as if someone takes our campaign and publishes negative content about it, it may end up annihilating your campaign’s success. At the end of the day, you can do all you want and still see that the reputation of your brand has been tarnished in a few moments.
These are the pros and cons of digital marketing. Similar to everything else, hiring a digital marketing agency also comes with its flaws, but it also makes sure that you get the best out of your budget as well.