Old approaches are no longer considered best practices when it comes to digital marketing in the present time. Small businesses must develop strategies to break through the clutter, grab attention, and generate high levels of interaction at a low cost in order to reach an increasingly sophisticated audience. Therefore, video from a video production agency in Dubai is the solution that many are searching for, even though it’s not the same conventional method employed by small businesses in the past.
Video Marketing’s Incredible Expansion
According to curated data, 100 million Americans watch YouTube each month, with the network boasting 845 million monthly active users. Every day, one billion hours of YouTube streaming are viewed. It is just one of the platforms available!
When you zoom out, you’ll notice that Facebook receives 8 billion daily views, while Twitter has 2 billion. The figures are astonishing when you include Snapchat, Instagram, and TikTok, social media’s newest favorite.
The number of people watching online video has increased by 52 percent in the last two years, to 16 hours per week on average. Social media videos generate 1,200 percent more shares than text and image content when it comes to virality. Most importantly, from the point of view of marketing, compared to just 10 percent after reading text, 95 percent of viewers retain a message after watching it. Therefore, it is vital for a small business to employ the services of a startup video production company in the UAE to remain competitive.
One can cite plenty of other examples, but you get the idea, video performs. This results in enhanced brand recognition, improved social media presence, greater trust, and a much wider reach. Video marketing is now accessible to small businesses, thanks to the democratization of video, the introduction of cost-effective video post-production services such as those offered by Prism Digital Marketing Agency, and the rise of user-friendly publishing platforms.
3 Tips for Small Business Video Production
To achieve any form of ROI on video creation, you used to need tens of thousands of dollars in professional equipment, a complete creative team, media contacts, and a full-fledged, sophisticated advertising campaign. It’s a lot easier today.
However, you can’t simply open your smartphone’s camera and press the record button. In order to succeed with video, you must pay attention to particular factors and ask support from a corporate video making company such as Prism Digital in Dubai, UAE.
Find out who your target market is.
In the context of video, it’s definitely important to keep in mind even though it really speaks to a broader marketing concept. You must know who your target audience is and what makes them tick if you want your video to reach the intended market and create a lasting impression that eventually leads them to action.
Knowing your audience’s fundamental demographics, such as single mothers aged 25 to 40, will not be enough. You must be aware of their thoughts, dreams, and other activities. What entices them? What is it that they are most concerned about? What time of day do they watch videos?
You’ll have all you need to create a strategy that resonates with the right individuals if you have a thorough understanding of who your target market is. When you understand your product and your target audience, messaging becomes simple. It’s only a matter of connecting the dots at this point. If you need help in addressing all of these concerns, call Prism video production company and they have a team that can help you at all times.
The most important thing is to maintain consistency.
Different video content approaches exist. Other smaller companies devote the majority of their yearly marketing budget to a single video and then develop their whole digital strategy around it. Sending out videos on a daily or weekly basis, some take a more laid-back approach. Consistency tends to be the best technique of the day, despite the fact that it’s difficult to point to a one-size-fits-all solution.
Algorithms promote freshness and recency and the internet is moving at a breakneck speed. You must post new content frequently if you want to reach your target audience. You can include content like Facebook Live and TikTok videos, as well as occasional professional video productions.
Match Your Sales Funnel With Video
Aligning video with your sales funnel is critical. And, as you surely know, while researching and purchasing something online, purchasers go through three stages. There are three stages to consider: awareness, consideration, and decision. Ultimately leading to viewers moving farther down the sales funnel, every video must be coordinated in such a way that it focuses on a particular phase.
You Can Fly With Video
Small businesses would argue that video is what gives you wings, with all due respect to a certain energy drink brand. A strong return on investment (ROI) is always a possibility for organizations willing to put the time, money, and effort into good video creation. Therefore, if you’ve been on the fence about whether or not to invest, take this as a hint that you should. Do not wait any longer and contact Prism Digital Video Production to create a video and any digital marketing needs to make sure your business will be on top.