Pay per head (PPH) software has become hugely valuable for bookmakers by centralizing operations into an easy-to-use platform. But to optimize success, bookies should follow key best practices when leveraging PPH tools.
In this guide, we’ll provide pay per head tips and strategies across areas like setting up the software, managing workflows, expanding offerings, automating tasks, and delivering a stellar player experience.
Getting Started with Pay Per Head
When first adopting PPH software, proper setup and onboarding ensures bookies start strong. Here are pay per head tips for onboarding:
Clean Existing Data
Before importing current data into new PPH software, take time to clean up and consolidate records. Eliminate duplicates, clarify confusing information, and fill any gaps.
Entering inaccurate legacy data into the new system creates headaches. Get current records organized and standardized first.
Segment Player Accounts
Categorize players based on status, activity, preferences etc to define groups for communication and management.
Player groups allow personalized interaction at scale. Consistent segmentation helps track metrics across players.
Take time to configure software specifically for your operations. Set permissions, defaults for new accounts, rules for notifications/alerts, etc.
Dialed-in settings align the platform to your workflows and policies, saving headaches down the road.
Build staff familiarity with the software through training manuals, sessions, and documentation. Assign “power users” to provide ongoing help.
Proper education ensures employees utilize PPH tools effectively. Create guides and FAQs for reference.
With the right onboarding approach, bookies start with a solid software foundation tailored for their business.
Optimizing Workflows and Operations
Once the software is set up, focus on honing bookmaking workflows. Here are pay per head tips for operations:
Leverage tools to automatically run essential reports on performance, activity, balances, etc. Schedule email delivery to eliminate manual effort.
Automated reporting provides key insights without added workload. Tweak reports as needed to maximize value.
Manage Lines Efficiently
Structure workflows to quickly ingest lines, adjust odds, and update spreads as news happens. Automate and streamline where possible.
Efficient line management results in more wagers and happier players with up-to-date options.
Track operational metrics like bet volumes, revenue, payments, account totals, lingering tickets etc. Spot anomalies early and optimize.
Data visibility aids decision making on staffing, rewards budgets, risk management and more.
Dial-in accounting tools for payments, bankroll, receivables, cash flow, etc. Reconcile regularly.
Accurate accounting data helps bookies manage finances optimally. Automate calculations where possible.
Review Support Tickets
Analyze support ticket themes to identify frequent player issues or struggles. Look for ways to improve experiences.
Understanding player challenges provides opportunities to better serve them long-term.
Standard operating procedures and ongoing optimization fine tune workflows over time. Consistently review data for improvement opportunities.
Expanding Offerings with Pay Per Head
A benefit of PPH software is the ability to easily expand offerings and add niche betting options. Here are tips on broadening services:
Provide Live Gaming
Offer real-time in-game events like possession changes, power plays, next basket etc using PPH live wagering tools.
Live gaming keeps players engaged throughout games while events unfold.
Add Props and E-Sports
Take advantage of expanded betting line feeds to provide more props, futures, and e-sport events. Obscure niche bets differentiate offerings.
More choices gives players reasons to return. Unique bets also boost perceived value.
Support Early Payouts
Let players cash out open bets early at reduced odds before games finish. This provides reassurance around potential losses.
Early payouts reduce player apprehension about longshot wagers. Just be sure to monitor risk exposure.
Offer Parlay Features
Provide parlay cards that allow combining multiple wagers across different events into one bet for higher payouts at greater risk.
Parlay betting caters to more aggressive players. Use features to create teasers by adjusting point spreads.
New betting varieties keep players invested in a broader range of events. Just ensure operations can support additional action volume.
Automating Tasks with Pay Per Head Software
Another benefit of PPH platforms is robust automation to reduce tedious manual work. Here are tips for automation:
Use automated grading tools to finalize wagers instead of manual work. Configurable rules ensure consistent results.
Automated grading eliminates chance of human error. It also frees up staff for higher value work.
Set Activity Alerts
Configure alerts for certain player behaviors like changed passwords, deposits over $X, new IP addresses etc so issues can be handled proactively.
Alert automation helps spot problems early before escalation. It also allows reaching out to provide assistance.
Use automation to schedule promotional emails, bonus awards, special offers etc based on certain triggers or dates.
Promotion automation allows set-it-and-forget-it management of ongoing campaigns to drive action.
Configure automatic payment reminders and overdue collection workflows to optimize cash flow.
Automating dunning, notifications and outstanding amounts tracking accelerates receivables.
Intelligent automation empowers bookies to run operations more efficiently with less staff overhead.
Optimizing Player Experiences with PPH
Beyond backend features, PPH tools also help bookmakers deliver stellar player experiences. Here are tips for engaging players:
Focus on Mobile Experience
Ensure players can easily access the sportsbook via mobile browser or dedicated apps. Test performance regularly across devices.
Convenient mobile experience keeps players connected 24/7. Push alerts build engagement.
Offer Loyalty Perks
Provide bonuses like reduced juice, cash rebates or free rounds to reward loyal, active players.
Loyalty perks make players feel valued. PPH tools help segment top players to reward.
Use PPH messaging tools to send personalized notifications on line changes, new options, parlay promotions, etc.
Proactive outreach shows players you’re looking out for them. It gets them playing more.
Address Issues Quickly
Build reputation for quick issue resolution and exceptional service via support tools. Patients and help build loyalty.
Attentive customer service differentiates bookies from competitors. Track resolution times.
Prioritize site performance and player experience in addition to internal operations. Happy players drive growth.
The Right Partner for Pay Per Head Success
While PPH software capabilities are crucial, choosing the right provider is also key to maximize value long-term. The ideal PPH partner:
– Has longevity and experience successfully serving bookies
– Offers modern software with extensive capabilities
– Provides responsive 24/7 customer support
– Stays on the cutting edge with constant upgrades
– Is focused on bookie profitability and growth
A true PPH partner has the expertise, tools and support model to help bookies scale. They should act as an extension of the bookmaking operations team.
Pay per head software offers immense potential to elevate bookmaking. But realizing PPH’s full benefits requires following best practices tailored to your workflows and offerings.
Bookies who take time to optimize software setup, streamline operations, leverage automation, and enhance player experience will amplify success.
With the right strategic approach, PPH tools become invaluable assets to drive operational efficiency, expand services, and boost profitability over relying on manual efforts alone.