If you work in a marketing agency, the question “What if I set up my agency?” has probably appeared in your head more than once. There’s nothing wrong with it! Becoming an expert on certain topics allows you to look for greater opportunities. So how do you set up your marketing agency?
GAIN EXPERIENCE AND DEVELOP YOURSELF FURTHER
Imagine you are managing a marketing agency and have no marketing experience. You get the customer, and it turns out that he knows more than you do. Several such situations and your agency will lose its reputation. Therefore, experience is one of the most important factors. How to get them? Start as a freelancer and provide services on a small scale. You can also find a job with another marketing agency. Also, remember about constant development. Learn, read books and leave your comfort zone. This will help you create your agency in the future.
SELECT A STICKY DOMAIN NAME AND DESIGN YOUR WEBSITE
If you plan to have your marketing agency, you definitely already have an idea for your company name in mind. The name should be:
- Easy to remember
- Catchy and short
The short name not only makes it easier to remember but also to develop a graphic symbol, i.e., a logo. In the case of long and complicated names, it would be difficult to create a logo with the name of the company in it.
For example, our company has a short, easy-to-remember name. Regardless of the language used by our potential customers, the name subko&co is easy to pronounce and memorable.
There are many marketing agencies out there, so you need to come up with something that will set you apart from the competition. You can achieve this in many ways. First, you should research the market and find out what services other agencies are offering. Thanks to this, you will be able to stand out by focusing, for example, on the area that will be attractive to your customers in a given city.
The subko agency operates in Poland but understands the French market as well. We offer offline to online marketing, and we are also the first agency to implement iBeacons.
PUT YOUR CUSTOMERS FIRST
There is one most important rule in working with a customer, namely: Treat your customer the way you would like to be treated.
An individual and authentic approach to the customer is the guarantee of your agency’s success. If you are authentic, polite, and sincere, the customer will trust you. If he trusts you, he will most likely come back to you. In the best case, he will recommend your agency to other people.
Remember to choose your employees carefully so that they have a similar approach to the customer as you do. Subko&co isn’t a big corporation. Keeping long-term relationships based on honesty is important to us as it generates efficiency in the company.
You have just learned about the most important factors influencing the success of your marketing agency. In addition, be sure to be determined, optimistic, and have a strong motivator. Your agency’s success depends on you!