Google remains today the most used search engine in the world and reaching the top positions of its results pages is, without a doubt, the main objective of any natural referencing strategy put in place by companies based in France. If, a few years ago, the SEO optimization of a page consisted, among other things, of integrating and repeating strategic keywords in its content, this method has lost its effectiveness and no longer allows you to improve your visibility. on the SERPs. Indeed, thanks to its many updates, the Google algorithm is more and more efficient and manages to better analyze the relevance of articles. To improve your positioning on search engine results,
To occupy an advantageous position on Google’s results pages, you must comply with the requirements of the search engine, whether in the design of your website or in that of your content.
From 2013, major updates such as Colibri or BERT have allowed Google’s algorithm to better understand the intention of the Internet user and, as said before, to more accurately assess the relevance of content. Since the launch of these different updates, semantic enrichment has become one of the major trends in search engine optimization agency and a must to position yourself on the first page of search engine results.
As its name suggests, semantic writing consists of exploiting the semantic field of each keyword so that Google robots can more easily understand the meaning of your content and improve their ranking on its results pages.
In case your main keyword is “joystick”, know that it can refer to a joystick, a throttle of an airplane, a valve or damper control.
If you effectively exploit the semantic field of your keyword, you contextualize your content and make it more relevant in the eyes of Google, which can have beneficial effects on its positioning.
On the other hand, if you opt for classic SEO copywriting consisting of essentially repeating your keyword in strategic places, you miss out on semantically enriching your content and indexing bots may find it difficult to give it a precise meaning and to score it, insofar as it does not respond to a specific search intention.
This content optimization technique can boost the SEO of a page and a website, but also improve the user experience. Indeed, semantic enrichment improves the relevance of content in the eyes of Google and users.
In other words, it guarantees you excellent positioning on the SERPs and allows you to create quality content, which can fully participate in increasing your conversion rate.
How to optimize the semantics of a content?
In theory, semantic writing is a relatively easy technique to apply. All you have to do is find the most relevant keyword, then list its synonyms as well as its variants, and then integrate them into your article.
If your website sells joysticks dedicated to video games, you can choose “joystick” as the main keyword and include, among other things, “game controller”, “joystick” or other words referring to this accessory, so that Google’s bots can quickly understand the meaning of your page’s content and assign it a good position on the SERPs.
If, theoretically, it seems simple, this writing method is not easy to implement and you cannot always guarantee a clear improvement in your natural referencing, without carefully choosing the words and expressions to integrate.
You should know that Google mainly uses its algorithm in the evaluation and ranking of a web page. Although it has greatly evolved thanks to updates made by the Mountain View firm, it cannot take into consideration all the terms that can refer to a word.
Indeed, to define the meaning and assess the relevance of content, Google relies on its directory dedicated to semantic fields and does not always take into account the subtleties associated with certain words. By choosing terms not recognized by the search engine, you will therefore have difficulty positioning content well on the results pages.
In order to avoid errors and effectively optimize an article with the most appropriate words and expressions, I advise you to use a tool intended for semantic enrichment.
It should be noted that, in semantic writing, the mesh must also be taken into consideration in the same way as the blocks of text. If you want to link to another article on your site or that of another company, you must place the URL on terms belonging to the semantic field of the landing page.
The best tools to enrich the semantics of content
As I mentioned earlier, the use of a tool is often essential for the semantic enrichment of content. To quickly and efficiently find the terms belonging to the lexical field of a keyword, but also those which could refer to it, I have selected four tools for you: YourTextGuru, 1.fr, SEO Quantum and Alyse.
YourTextGuru is an ergonomic and reliable writing assistance tool, dedicated to semantic enrichment and natural referencing optimization of content on Google. It provides you with premium guides and one-shot guides, including the lexical field to be used to boost the visibility of a page on the search engine results.
To generate the list of the most relevant expressions and keywords for a content, all you have to do is enter a word or a query in the YourTextGuru analysis engine and validate. Once the guide is in place, you just have to proceed with the drafting work by integrating the terms proposed by it.
To generate guides, the algorithms of this writing assistance service retrieve search engine results and analyze the words used in certain content to determine which ones could help you improve the semantic enrichment of your articles.
For my part, I favor YourTextGuru in writing semantically optimized articles. In addition to the relevance of the keywords it offers, this tool allows me to audit the work carried out, thanks to a graph.
1.fr is a tool that I also appreciate. Easy to use and accessible free of charge for the basic version, this writing assistance service offers you keyword recommendations, after various analyzes carried out by its algorithm: analysis of constants, semantic analysis, analysis of the intentions of Internet users and competition analysis.
Unlike YourTextGuru, 1.fr does not only offer a list of words and terms to use to enrich content semantically, but translates your queries into issues that you can exploit in writing work.
This tool also offers a feature to analyze the SEO optimization of an article and a function that can help you revamp content, so that it can benefit from a better positioning on Google and other search engines.
If you want to improve existing content, just access the “Optimize” function to get advice on the expressions and keywords to add, as well as on the form and tone to adopt.
SEO Quantum is a rather powerful tool dedicated to semantic analysis. The algorithm evaluates the first 100 results from Google on a query and sheds light on user intentions as well as the best-fitting phrases and keywords.
User intentions allow you to determine with on page SEO services some precision the angle to adopt in Website content.
Key words and expressions, on the other hand, are essential for the semantic enrichment and SEO optimization of a web page.
To access a Quantum SEO guide, simply type a query, words or phrases in the field provided. Once the writing is finished, it is possible to analyze the score of your content on Google, thanks to the “Text optimization” option. As its name suggests, the latter allows you to find out about the level of optimization of your article and to detect possible possibilities for improvement.
Created in 2008, Alyse is one of the most used semantic analysis services by SEO specialists. This tool seduces with its simplicity and its perfectly correct performance.
To help you enrich the semantics of an article and boost its visibility on search engines, in particular Google, Alyse offers you to analyze its URL, to make a comparison with other URLs and provides you with a list of key words and phrases to use.
In addition to the various analyzes and the suggestion of words and key expressions, this writing assistance service offers you more or less complete data on the SEO optimization of your images, your links (inbound and outbound) and on the overall SEO optimization of your page. The valuable information provided by the tool allows you to make significant improvements to your content and significantly boost your visibility on Google’s results pages.
If you prefer fish to the fishing rod
If you want to directly acquire semantically optimized content and free yourself from the use of these different tools, you can call on my services. For more information on my services, I invite you to consult my article on semantic writing.
Due to the significant advances made by Google on its algorithm, you must now carry out a semantic enrichment of your content, in order to increase their chances of accessing an advantageous positioning on the SERPs.
In order to avoid possible errors on the vocabulary and the keywords to use, I recommend that you opt for a semantic writing tool like YourTextGuru or 1.fr, in the design of your articles. This type of service offers you suggestions for words and key phrases that you should integrate into your content to enrich them semantically and boost their visibility on Google’s results pages.
Be aware, however, that the density of each term must be meticulously studied, in order to reduce the risks of over-optimization and the penalties which can have bad repercussions on your natural referencing.