Businesses of all sizes and types need an effective strategic communications plan to get their daily work done efficiently. Whether a strategic communications plan is successful or not depends on the outcomes it provides.
Making and working on strategies help a business or an organization work in the right direction with properly defined and assigned tasks. Without a strategic plan, any business would be meaningless and success-deprived because of not having defined and transparent goals and aspirations.
Whether you hire a public relations firm Chicago to devise a strategic communication plan, or go it about yourself, have a look at these five components that constitute a successful plan.
A Strategic Communications Plan
A strategic communications plan is what a business or organization forms in order to communicate effectively with its counterparts, employees, customers and marketers. Basically, the way communication flows within the company is defined by a communication plan.
Making a successful strategic communications plan is the best thing you can do for your organization; this is because a strategic communications plan will have more defined and clear tasks regarding what is to be done, how is it to be communicated, and what is the outcome expected from the communication made.
A successful strategic plan looks after all the important components of a businesses’ communication and how it’s carried out, such as the audience to be targeted, the message to be conveyed, the right time and place to deliver the message, the medium chosen for communication, and the outcome expected from the effective communication.
Components of a Successful Strategic Communications Plan
There are many important things that you can include and add to make your strategic communications plan a successful one. However, here are the most integral five components of a successful strategic communications plan:
1. Know Your Audience
The first thing is to determine your audience, the people you will be addressing. There are several kinds of people that you need to communicate with while running a business, i.e. employees, board of directors and trustees, suppliers or dealers, customers, and media publications, marketers.
Determining your audience helps you assess and analyze the tone and kind of communication you need to make with your audience. A specific kind of communication tone, medium and type is followed for each different category.
For example, the same kind of professionalism and marketing communication conduct that you use for communicating with your trustees and media publications may not be followed when you communicate with your employees and vice versa.
2. Determine Your Message
Determining what message you want and need to deliver is the most important thing to get the right idea through. You need to be fully prepared with the message, its contents, related questions and preferable ideas or reviews related to it.
If you are not fully prepared for the message you need to put across, you might end up giving a wrong or vague picture. You might also feel lost in communication, and this gives off a negative impression.
This is why it is important to determine your message before you deliver it, think about the preferred outcome of your message.
3. Accurate Time to Communicate
There is an appropriate time and place for everything and so is the case when it comes to business communication. You need to decide an appropriate timing and place to communicate your message, so it is rightly delivered and received.
Assume you need to communicate a serious goal-oriented change regarding your company, at an enthusiastic time when your employees are in their highest spirits due to a recent accomplishment. Not only will your employees feel burdened and overwhelmed by this new change but they will also feel hesitant regarding celebrating any accomplishment the next time.
Choosing the right time and place to deliver your message enhances its importance and delivers it the right way. Delivering your message at a wrong timing will not only kill the agenda but it will also make the idea lose its credibility and importance.
4. Mode of Communication
Choosing the right mode of communication for each important message is also crucial to deliver the right idea. Modes of communications can be verbal, written, through print, electronic media, through meetings or through training sessions and more.
Delivering your idea in the correct mode of communication is an art that you need to ace, in order to make a successful strategic communications plan. This includes deciding whether am employee’s termination should be dealt personally one on one with him or printed in all the newspapers as an announcement.
This might be an obvious choice for most businessmen but highlighting this example sheds light on how important choosing the correct mode of communication is. You need to decide which message should be sent in which mode of communication to get to the maximum audience and increase awareness and understanding regarding your message.
5. Outcome of your Message
Before delivering your message, you should first assess what will be outcome of your message. You need to already expect how the audience will respond to your message so you could better prepare yourself for the outcome beforehand.
Determining the outcome of your message before you even deliver it helps you in putting the right message across. It will make you cautious regarding sharing the message only if it’s necessary, potential and impactful.
Once you are sure regarding the outcome of your message, you will not only be able to deliver it more positively but also with much more confidence and zest.
Making a successful strategic communications plan for your business requires due attention and planning, as it contains key factors and elements that not only affects your communications plan but also your business and productivity in the longer run.
Considering and adding the above-mentioned components in your strategic communications plan will help you deliver your message with accuracy and will also help in boosting your company culture and business overall.