In this digital age, all companies and businesses today are using digital marketing to reach out to potential users and convert them into customers. It has proved to be a cost-effective way when compared to traditional methods and plays a significant role in the growth of a business today.
With the competition rising and trends constantly changing, it is important you level up your digital marketing efforts to stay relevant. So its necessary to integrate analytics reporting tools and use strategies that will help you increase your sales and stay relevant to the current trends.
But before we start, here’s a tip. Sign up for this online digital marketing course if you want to learn the latest trends of the industry and interact with experts working in this field for years.
Automate your email campaigns
Email marketing involves large volumized data and requires significant manpower to handle on a regular basis. More than the manpower required, there are high chances of human error and personalization takes a hit.
Automating email marketing campaigns is a great strategy if your scope of email marketing is expanding with time. Automation helps you manage large email databases while segregating them into different sets of audiences based on certain behavior points.
Customized copies can be set for different audiences and scheduled as per upcoming events. Emails should be set for triggers as well. Every time a person takes an action, a triggered email should be sent immediately. This can improve your lead gen & conversion rate to a great extent.
Remarketing is by far the most effective digital marketing strategy. And despite such great results, there are many people who still don’t leverage this to their advantage. Remarketing is promoting to audiences who are already in the second/third stage of your funnel. This is a less effort and high-impact strategy because this audience requires the least persuasion.
But why on social media platforms? There are several studies that have reported a rise in sales from social media ads because people are subconsciously reminded of a product they were interested in while surfing for entertainment.
For example, if a person visited your website and spent a significant amount of time on product ‘X’. It is safe to assume that the person is interested in buying. You can now follow this person with remarketing ads on all their social handles highlighting the same product. Learn such strategies and hacks with this facebook ads course which also teaches instagram marketing!
Integrate SEO in Content Writing
SEO is a really powerful strategy if you want to increase your organic traffic and relevancy on search engines like Google. While optimizing your website with SEO is a common practice, you should also start integrating it in content writing.
SEO-optimised articles are highly preferred by Google because they are user-friendly and that’s what google loves. Adding header tags, interlinking, alt text, etc are just a few ways that you could integrate SEO into your content.
Be Consistent with Google Ads
Running ads on one of the most high-intent platforms (Google) is like selling to your highly potential customers first-hand. Google ads are recorded to be the most cost-effective and relevant ad forms.
The strategy here is to be consistent with them and not just run ads randomly. Users come on Google to look for anything they wish to buy before making the actual purchase. This makes it your best chance to tap such users. So, instead of running ads only when you wish to increase traffic, you must keep it consistent & run them throughout the year.
Because it’s unknown to us when the users might come. While running ads throughout, you can customize them as per occasions coming up as a way to connect with the audience and stay relevant.
A strong ORM is when a company strategically listens socially and uses this information to their advantage. So, what is social listening? It’s finding out about the hidden conversations about your brand.
We’re all used to being tagged and communication being made directly to us that businesses forget about one thing. There are many situations where people might talk about you without directing it at you.
How do you find out about this? Tools like Sprout Social, Awario, etc are very helpful with social listening. The strategy here is to understand these conversations to further define your audience behaviour. This can be used in your future ad campaigns to best appeal.
In fact, social listening is also important to find out any negative views doing rounds and can be handled by the ORM team.
Digital marketing strategies will remain ever evolving. The key is to pick the right digital marketing skills and blend them in seamlessly to meet your individual goals. Always experiment because digital marketing is about change.
It’s never about one strict pattern or one set way to do something. If you’re someone who wants to challenge one’s own capabilities and think outside the box, join this MBA in Digital Marketing curated for the learners of today.
That’s all for our digital marketing strategies article. Did you enjoy reading it? Let us know in the comment section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.