Labels define your product and brand. To ensure your labels get noticed, you must embrace the latest design trends. Here are nine ideas to create captivating label designs to increase your sales and visibility with or without inhouse label printers.
Before you begin designing your labels, you need to conduct research. Research is not just about finding the best font and colour combination for your product. It’s about finding ways to make your product stand out in an overcrowded market. You may want to find out what your customers like, what they don’t like, and what they want. Once you find out what your customers are looking for in a label design, you know where to start. You can also use online resources to learn more about your product category.
Use Bold Colours
Colour can be used to evoke a variety of emotions. You should choose colours that stand out and grab attention, such as bright reds, oranges, or yellows. Blues, greens, and purples are also excellent choices for creating a calming atmosphere or highlighting the natural elements of your product. Vibrant colours can help your products stand out on store shelves, especially if surrounded by products with more neutral or muted colours. When choosing colours for your label design, think about what message you want to convey. For example, if you sell a line of natural skincare products, you might use earth tones such as greens and browns.
Keep Things Simple
Minimalism is a popular design trend focusing on using simple shapes and lines to create an impactful image with fewer elements. Try using fewer lines or geometric shapes instead of intricate illustrations or detailed text when designing your labels. This will help ensure that the focus stays on the essential information while still making an impact on potential customers. You can also consider using a die-cut shape that reflects the theme of your product, such as a star shape for a line of children’s toys or a leaf shape for a line of natural beauty products.
Graphics are a great way to add interest to your labels without being overly complicated or cluttered. You can use logos or icons related to your product’s theme, nature scenes, abstract patterns, cartoons, and more! Just ensure they fit with the overall look of the label design so they don’t clash with other elements on the page. Also, the size and shape of your labels should be appropriate for your product and the packaging it will be placed in.
Typography is an important part of any design project as it helps communicate messages quickly and effectively by taking advantage of shape and size variations in lettering styles. It’s important to use clear and easy-to-read typography on your labels to make your product information easy to understand. Consider using a simple, sans-serif font in a size that is easy to read from a distance. Choosing the right typeface for your labels can help set them apart from others and create an instant connection with potential customers in just a few words!
Labels that have a texture can be used to add a little bit of life to your packaging. Textures are a great way to add interest to a label design without adding extra visuals like graphics or illustrations. By incorporating subtle textures into your label design, you’ll give an overall look with more depth and texture, which will help draw people’s attention even more than flat designs alone could do! For example, you can use papers that have been distressed or papers that have been printed with patterns. These papers will add an element of sophistication and class to your product packaging.
Keeping up with current trends is crucial when designing labels that stand out from others on shelves; this includes everything from colour schemes to typography styles! Researching what’s currently popular among consumers helps ensure that you’re creating something that people actually want instead of relying solely on traditional methods, which may not be as appealing anymore!
Include a Call to Action
Another great way to make your product packaging stand out is by including a call-to-action on the front side of your label design. A call to action is where someone is asked to do something specific after buying your product or service. You can use your labels to encourage customers to take a specific action, such as visiting your website or following you on social media. This can help build your brand’s online presence and increase sales. For example, if you sell clothing, include your website on your labels so people can visit for more information about your company or find out about new products coming out soon.
Test Your Labels
Before finalising and printing the label design, test it to ensure it is effective. Show it to a small group of people and gather feedback to see if it effectively represents your brand and product information. You can also print a few samples and put them on similar products to see how they look.
Labels are an essential component of product packaging; they provide important information about what’s inside while also helping them stand out from competitors on shelves or online marketplaces! By keeping up with current trends in colour schemes, typography styles, textures, graphics, minimalism techniques & more, you can create captivating label designs that make products more visible & attractive than ever! With these nine best label design ideas & trends at hand – no one will miss out on seeing your products.
DAL is a label printing company in Australia, specialising in printing bottle labels, cosmetic labels, food labels and much more. Get in touch with us today for all your label printing needs.