Businesses are rapidly developing apps to reach out to smartphone users. All of these apps are constantly competing to entice more users to install and use the app. Mobile marketing will enable you to market your app to the appropriate user segment. Smartphone users download numerous apps, only a few of which are used frequently, while others lie dormant, unused, and forgotten, waiting to be uninstalled.
No app developer wants his app to go unnoticed and forgotten after it is installed. But iOS Push Notifications can be used to send relevant messages to the user to remind him of the app’s presence on his device.
Push notifications are not about spamming users with irrelevant content. Rather, they are a conversation that must be followed by a strategy to achieve the desired result.
Following are the seven suggestions that help to keep users engaged with push notifications.
- Real-Time Push Notifications
When a user adds a product to their cart or wish list, sending a discount, freebie, or a simple reminder push notification in real time can increase sales. Avoiding cart abandonment is as simple as identifying the user’s stage in the product life cycle and sending him relevant push notifications. If a user abandons their cart during meal times, it is unlikely that they will ever make that purchase again.
- Segment Your Users
Marketers must effectively segment users and filter notifications sent to them. A notification about a discount on the baby oil, for example, would not pique the interest of students, and a notification sent to women about a newly launched balm would find no takers at all. Users can be segmented by age, gender, and other demographics to send them relevant and contextual notifications.
- Metrics Matter
Analyze the success of your mobile marketing campaign from every angle. For example, if you sent a push notification about a newly launched product, you should consider tracking the number of users who opened the app, viewed the product, read the reviews or specifications, used the promo code, added the product to the cart, and purchased it, as well as which users stopped in the product life-cycle. Such in-depth mobile analytics would yield more insights to improve app marketing strategy and campaign execution.
- CTA and Other Message Testing
A call to action (CTA) instructs users on how to perform a specific activity, whereas a call to value shows consumers what they may gain. For example, the CTA for a travel app could be “check-in immediately,” while the CTA for an entertainment app could be “add to watchlist,” and a call to value could be “get your winter look with 20% off all goods.”
Determine which type of creativity works best for your audience and each target segment. Your results may also differ depending on the purpose of your push notifications: a call to action will not help a user find out if their flight is running late.
- It’s Time
A user must receive push notifications when they are needed. Weekend getaway announcements won’t be well received on a Monday; instead, they should be made the Wednesday or Thursday before a long weekend. A push notification with a workout reminder would be useful for users who have signed up for a fitness challenge. The success of your app and the experience of your users can significantly change as a result of a well-timed push notification.
- Optimization of Size
Direct advertising is necessary for lock screen notifications. You can adjust the size of your push notifications to something more suitable to accomplish that. Keep your paragraphs short and engaging to save your readers’ time. Use keywords to concisely express your message whenever possible.
You must have pertinent information to share when using push notifications. It’s the same as walking up to someone and giving them a shoulder pat. You must have important, interesting, and pertinent information to say if you do that. People will become irritated otherwise. Push notifications have two possible solutions: disabling them or removing the app altogether.
- Short-Term Deals
To encourage customers to follow through with your CTA, offer time-limited discounts. The user will receive distinct value from this kind of offer, and it is clear why you are sending the push notification in the first place: to allow the user to make money before it’s too late. It is necessary to identify what you have to offer that would entice users to take advantage of limited-time offers. You should also experiment with various ideas to determine which ones work best.
Use these tips to build a successful push notification campaign that will engage users and boost app retention. Moreover, use WonderPush push notifications provider, if you want to create iOS Push Notifications within 15 minutes.