A good backlink profile has become imperative for generating organic traffic and good rankings on the result page. A strong backlink profile speaks volumes about domain authority, according to search engines. In fact, it is one of the ways search engines like Google, Yahoo, and Bing segregate worthy from unworthy sites.
Hence, if you are trying to digitally market your brand, it would be wise to avail a good link building services company. If you are tight on a budget and have some knowledge about off-page SEO, you can try out the following up-to-date link building strategies to boost your website’s rankings.
1. Start with the Basics: Keyword Research
The first tip from us is pretty basic. You should start with keyword research. In India you can hire professional link building services at an affordable cost. Again, if you know the basics, you can overcome this step by yourself.
You can do some intense keyword research with tools like SEMrush or Ahrefs. If you want to go for free tools, you can opt for Ubersuggest or Google Keyword Planner. In any case, come up with relatively easy keywords to rank.
If your domain is relatively new, we suggest you choose long tail keywords instead of hard to rank keywords, as these are easier to rank. This way, your content would rank high on the SERPs and you are more likely to get brand mentions and natural links from organic sources.
A good keyword research for better rankings is one of the most cost-effective ways to rank better on search engine results.
Pro Tip: Long tail keywords in the form of a question are easier to rank.
2. Use Appropriate Anchor Texts
If you find a chance of back linking, congratulations on the opportunity!
However, it totally depends on you how you are going to use this chance. We suggest that you use a keyword you are trying to rank as an anchor text to your URL. This helps in improving the relevancy of your website to a great extent.
Using keywords as anchor texts not only holds a strong suit to your backlink portfolio but also helps the SEO of your overall website. Keywords as anchor texts are search engines’ favourite. If you apply this link building strategy, your webpage will likely get indexed by the web crawlers.
3. Leverage Social Media Marketing Platforms
Even the best link building services company vouches for this technique to boost the SEO of web pages.
This is yet another one of the easy link building strategies that you can do by yourself. First, create social media pages for your brands on platforms like Facebook, Twitter, Instagram, YouTube, etc., and then start promoting yourself. Post relevant content, short snippets, eye-catching infographics, and relevant content to grab the attention of the target customers.
If you attain a certain reach on social media platforms, expect the netizens to do the rest for you. They will share your links among themselves, generating organic traffic to your website.
Social media marketing is a fantastic way to naturally obtain links and boost the SEO of your website at the same time.
4. Harness the Power of Local SEO Outreach
Local SEO is all about optimizing your website in a way so that it is easily discoverable by locals of a particular geographical area. This particular link building strategy is a tad advanced, and you might need the assistance of one of the best link building services in your area.
Local SEO optimization for a better link profile is mainly done by services-related businesses, such as plumbing, electrical, legal, etc. You can find many affordable link building companies in India that offer quality link building packages.
Optimizing your website’s local SEO involves any professional link building services company to optimize your website with the help of geo-targeting.
To optimize local SEO for a better link profile, try to use local keywords in the title tag, use anchor text and create content that is locally relevant. Once you have achieved all these, you can reach out to other webmasters who are of local origin and get them to feature your link on some of the relevant web pages.
5. Guest Blogging
Guest blogging is one of the best ways to get traffic to your site. Not only does it create a better backlink profile for your website, but it also drives traffic for better SEO and sales.
The best part of guest posting is that you do not really need any technical knowledge for it or any link building services agencies. The process of guest blogging is pretty simple.
Find sites that are relevant to your niche and also have domain authority. Next, you have to create compelling content and do some basic keyword research for anchor text.
Write a pitch to the webmasters regarding the guest posting, its content, anchor text, and the link to your webpage. Once the webmaster accepts it, you are through.
Guest posting generates valuable backlinks for your domain and boosts SEO by referral traffic.
Link building services and SEO augmentation go hand in hand. If you want to create a strong backlink portfolio, your SEO will naturally boost to a certain extent. If you are new here and trying to promote your brand and increase domain authority, you can follow the above-mentioned 5 link-building strategies for results.