The importance of SEO analysis

SEO analysis is a job that requires time, certain SEO skills and mastery of digital tools. Such an audit is important in the life of a website: its quality and longevity depend on it!

Natural referencing is an essential web marketing lever that has proven itself for years. Regular SEO analysis allows your site to gain positions and maintain them over the long term.

Natural referencing in a few lines

SEO or Search Engine Optimization is a very popular marketing lever in the creation of websites and blogs.

This discipline allows you to improve the visibility of your website so that it can appear in the first Google search results.

Optimizing your website means making it gain positions and maximizing its traffic. The best and affordable SEO agency guarantees the lifespan of your site, or even the sustainability of your activities if it generates a significant sales rate.

Among the benefits of SEO are:

• communication: easily inform your customers;
• the cost: free;
• accessibility: mobile-friendly;
• availability: operates 7 days a week, 24 hours a day;
• reliability: improves the credibility of the site / influences purchasing decisions;
• longevity: increases the number of customers and prospects over the long term;
• Notoriety: promotes your brand and its activities.

Some good reasons to analyze the SEO of your site

The referencing of your site represents a journey and not a step to be taken.

The SEO phase refers to the work done to make your website known. The positioning phase is the implementation of actions allowing your site to appear in the first pages of Google search results.

The visibility of the site will depend on its SEO performance.

The audit is the analysis carried out to know the effectiveness of your website in terms of natural referencing. It is important to know where is the positioning of your site on Google in order to perpetuate it.

We recommend that you analyze your site’s SEO at least once a year. However, the frequency of study depends on the needs.

You can perform a further audit if you find that your site is about to lose its positions on Google search results. Companies that work in digital are continually declaring war on each other in order to integrate at least the first three places, also called “golden triangle”.

Points to review

A SEO analysis allows you to know the current situation of your site, or it’s positioning.

It is important to know what is happening at the moment T before making any readjustments. The analysis of keywords, for example, allows you to determine the position of the site vis-à-vis the requests of Internet users. The objective is that it meets the needs of visitors.

An SEO audit is also an excellent way to know your competitors, more precisely their key success factors in natural referencing. The analysis can be based on their usual net linking and keywords. You will see at the same time the ergonomics of their sites.

An in-depth analysis, in particular at the technical level, makes it possible to detect the elements which block the use of your site and which push Internet users to give up reading its content.

Mobile optimization, code errors or page download time are among the elements to be taken into account. The lower the traffic, the more your site will lose its position.

Website SEO pre-audit

The quality of the content is paramount.

The text, titles and captions, links as well as photos and videos must enhance the information to be transmitted. Apart from a certain coherence, the elements constituting your web page must serve as support.

A simple well-arranged filling is not enough to optimize your site.

The actions to be taken in the SEO analysis

An SEO improvement begins with an in-depth analysis and then the implementation of an action plan.

Nothing should be done at random. An SEO audit specialist can help you get your website back on track if it leaves something to be desired or if the number of traffic drops. He has the necessary skills to guide you through the steps to successfully optimize your website.

The process of an SEO audit

An SEO analysis starts with checks.

Besides checking the site visibility, you can check the keywords, each URL, Meta description, Title, H1 title and subtitles (H2, H3,).

The bounce rate is also an element that should not be ruled out. It informs Google about the dissatisfaction of Internet users. If so, consider reworking the links and images on the page.

Some broken links impact the SEO of your website. Internal links should also be checked. Internal linking improves your SEO by linking your articles together.

Regarding the technical aspects, tell yourself that an Internet user will not necessarily have the ability to solve them from his computer, tablet or smartphone. Do what is necessary to detect and correct the factors that block the optimization of tags, possible redirects of pages or even the loading time.

Content analysis is crucial.

Is the information correct? Are they up to date? What about the quality of web writing? Is your item unique? Duplicate content is doomed to failure, Google will certainly penalize your website.

Remember that the good positions on the results displayed by search engines are not given. Only well-referenced sites will be given priority.

The tools used for a successful SEO analysis

Some tools allow you to optimize the referencing of your website.

If you have not used them before, the best seo for hospitals analysis will allow you to rectify the situation. This software makes it possible to readjust the technical side, the content, the search for keywords, that of the subject which may interest Internet users, etc.

Among the powerful SEO tools, there are:

• Cocoon.se for internal networking;
• SEO Observe for the competition;
• Mycoses for tracking positions;
• Google Search Console for loading speed and other technical aspects;
• Cityscape for plagiarism;
• Majestic SEO for the backlink;
• Google Analytics for data analysis (performance of content, of your marketing actions, etc.).