A QR code is a type of barcode that stores information as pixels in a square grid. These codes are easy to scan using mobile phones so their use is proliferating. When users scan them, they have instant access to information. This may include text, phone numbers, or website URLs. Casinos use QR codes for various purposes, such as increasing player engagement, making payments easier, and receiving data insights. They offer innovative ways to enhance the casino experience.
Increase player engagement and interaction
By linking an app to a QR code, casino operators can instantly redirect players to an online casino app installation page. As downloading the app becomes easier, this usually results in an increase in app users.
QR codes transform how physical casinos interact with patrons. This can lead to more customer engagement within the premises. They can scan QR codes to gain access to instant discounts, easily buy event tickets, make table reservations, and much more.
Make payments effortlessly
Players can scan a QR code to make payment at a casino. According to the American Gaming Association (AGA), 75% of U.S. casinos offered contactless payments via QR codes in 2023. Using a QR code reduces any payment friction. It makes payments quick, secure, and reliable.
Using a wallet for bitcoins is another increasingly popular and secure way to facilitate deposits and withdrawals at online casinos.
Make promotions more interactive
Using QR codes helps to make print media more interactive, actionable, and trackable. A QR code is printed on promotional materials such as flyers, pamphlets, or brochures. By linking a QR code to a website URL, players will land directly on the website when they scan it. This is a faster and more intuitive way to direct them to a website than by having to manually enter the URL. As the process is so easy, traffic to the website is likely to increase.
Elevate casino loyalty programs
The use of QR codes can increase enrolment rates for casino loyalty programs. This boosts repeat visitors to casinos, drives higher player engagement, and results in more revenue for a casino.
The growth in fintech enables casinos to take QR codes to the next level. They can now customize QR codes by adding brand logos, colors, and a background image. Customizing them attracts more scans compared to black and white ones.
Enhance casino event access
Casinos in the U.S. often have event venues where guests can see some of the top bands, comedy acts, etc. The use of QR codes can enhance casino event access. They provide a seamless and contactless way for guests to access tickets and event information.
Receive data insights
The use of dynamic QR codes allows casinos to track scanning activity and get analytical data such as the date, city, browser, and device from which it was scanned. Access to insights from valuable customer behavior data enables casinos to increase their personalized services and promotions.
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