The landscape of online business and digital marketing is growing and transforming how Australian businesses decide to grow. There are small and big businesses popping up from everywhere, making the online world of Australia a fast-paced realm.
That being said, in this digital realm, one of the biggest keys to building your online reputation is the domain of your website. If we are to give you a simple explanation, a domain basically serves as an online address for individuals, businesses, and organizations. In the land down under, there are two leading horses in terms of domains for online businesses. One of them is the .com.au domain, and the other one is the .au domain. But which one is the right pick for you?
The Significance Of The Right Domain
Here is why it is vital to select the right domain for your business in Australia:
- It helps establish your brand and creates a great first impression on your audience.
- It impacts the visibility of search engines.
- It can influence credibility and trust in your target audience.
Comparison of .com.au and .au domains
For more than three decades, the .com.au domain has kept its dominance as the go-to choice for Australian websites. This is because they are virtually synonymous with local web addresses. The popularity of the .com.au domain outshines the new .au domain. While the user gap may look substantial, there is one thing that needs to be considered: the .com.au domains have had a head start since the 1990s, while the other one just got introduced.
Characteristics of .com.au domains
Because of its strong presence over the years, .com.au has been a recognized and popular domain for Australian businesses. Here are some of its characteristics:
- It is a prerequisite that a registrant must have a connection with Australia or be an Australian entity.
- It is predominant in every Australian business.
- It has a higher chance of availability for your chosen name than global “.com” domains.
- The majority of the audience in Australia is under the impression that .com.au websites are trustworthy and local.
Characteristics of .au domains
Some of the characteristics of .au domains are:
- The policy requirements are the same as .com.au
- It has only been 5 years since it was introduced, and it is considered a newer and shorter domain option.
- The current lower adoption rate of this domain makes your business stand out.
- It is easier to remember due to its brevity and simplicity.
Wrapping Up
If you are ready to take your Australian business to a new level, online presence is the first thing that pops into your mind. And in the world we are living in, it is now easier than ever to create a website for your business. And your domain is the first strong priority if you are looking to build a website that is professional and accessible for your audiences. Thankfully, both the .com.au and .au domains come with different characteristics from which you can make your decision.
James is a great tech-geek and loves to write about different upcoming tech at TechyZip. From Android to Windows, James loves to share his experienced knowledge about everything here.
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